Find Spoken-Word events all over London

User-Facing Platform

We designed and built a fast, intuitive platform where audiences can browse upcoming spoken‑word shows with clarity. Each event page includes rich details, interactive maps, organiser profiles and direct ticket links, making discovery effortless. The interface is intentionally minimal, allowing the content — the shows, the venues, the artists — to take centre stage. The experience works seamlessly across devices, giving users a reliable place to explore the spoken‑word scene without relying on social media algorithms.

Admin Panel & Access Control

We built a dedicated admin system that gives the Pulse team full control over their ecosystem. Staff can manage organisers, approve submissions, edit show details, upload media and assign different permission levels to team members. The dashboard is designed for speed and clarity, reducing the time spent on manual curation and giving the team a structured, reliable workflow for managing the entire platform.

Anonymous Organiser Submissions

To encourage growth and reduce friction, we created a submission flow that allows organisers to upload shows without creating an account. This was a strategic decision: removing the signup barrier increases the number of events on the platform and keeps the ecosystem active. Submissions enter a review queue in the admin panel, where the Pulse team can approve, edit or reject them with a single click.

SEO & Analytics Setup

We implemented technical SEO foundations to ensure the platform is discoverable from day one. This includes structured metadata, sitemap generation, clean markup and GA4 integration for tracking user behaviour. The goal was to give Pulse Poetry long‑term visibility and the ability to make data‑driven decisions as the platform grows.

Search‑Optimised URL Structure

We engineered an Eventbrite‑style URL system that mirrors real search intent. For example: /shows/london/shows--this-weekend/all-shows/ This structure improves indexing, strengthens SEO and makes the platform feel familiar to users who are used to large‑scale event platforms. It’s a small detail with a big impact on discoverability and long‑term growth.